Hotels in three-quarters of the 25 North American markets it measures are experiencing increases in committed occupancy, and 90 percent are experiencing increases in average daily rate (ADR), according to hotel consultancy TravelClick, which today published the results of its May 2015 North American Hospitality Review (NAHR).
In the second quarter, TravelClick reported, ADR, occupancy, and revenue per available room (RevPAR) were up 4.2 percent, 1.8 percent, and 6.1 percent, respectively, across all travel segments at North American hotels. The group segment, in particular, performed well, with increases of 3.7 percent, 1.6 percent, and 5.4 percent, respectively, in ADR, occupancy, and RevPAR.
For the next 12 months, TravelClick said ADR and occupancy are up 2.8 percent and 4.7 percent, respectively, across segments, and 2.3 percent and 3.7 percent, respectively, for the group segment.
These results, TravelClick said, bode well for the summer travel season ahead.
"There is a bright outlook for the coming summer travel season as we're seeing strong year-over-year increases in the group, business, and transient segments," TravelClick Senior Industry Analyst John Hach said in a statement. "To prepare for summer, hoteliers should consistently monitor their local competitive set not only focusing on rates but what other amenities are being included to best capitalize on seasonal demand."
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