Strong Group Travel Drives Spring Hotel Performance, TravelClick Reports

Hotels in North America are poised for a promising spring, according to hotel consultancy TravelClick, which this week published the results of its April 2018 North American Hospitality Review (NAHR).

According to TravelClick, both bookings and rates are up across all travel segments. Bookings, for instance, is up 2.7 percent year-over-year for the second quarter of 2018 while average daily rates (ADR) are up 2.5 percent. Revenue per available room (RevPAR), meanwhile, is up an "impressive" 5.3 percent, TravelClick said.

Group travel is responsible for most of the gains: Group bookings are up 7.5 percent, group ADR 3.8 percent, and group RevPAR 11.6 percent.

TravelClick's outlook is strong for the next 12 months, as well: Through March 2019, it reported, group bookings and ADR are up 1.2 percent and 3.1 percent, respectively.

"Not only are hoteliers seeing a notable uptick in second-quarter reserved group bookings, but ADR is also increasing across the board, up 1.9 percent in transient overall, 2.4 percent in transient business, and 1.7 percent in transient leisure," said TravelClick Senior Industry Analyst John Hach. "The start of 2018 has proven to be solid for hoteliers when it comes to both rates and bookings, and the third quarter is slated to echo that sentiment based on preliminary data."