Study: What Fuels International Association Growth

The ASAE Foundation, the education and research arm of the American Society of Association Executives (ASAE), has launched a new research series — the Association Global Management Series — focused on what strategies associations can employ to develop and sustain international growth.

“We are really excited about this new multi-year research initiative because we have seen more associations proactively exploring the international market,” ASAE and ASAE Foundation Executive Vice President Susan Robertson said in a statement.

The first report in the series, “Achieving Global Growth: Establishing & Maintaining Global Markets,” compares associations that are experiencing growth in international membership and revenue — “growers” — with associations that have experienced stagnation or decline.

Key findings:

• Sixty-two percent of growers report that international business is important or very important to the financial health of the organization.

• Almost twice as many growers have at least one board member from outside North America.

• Growers are more than twice as likely to develop partnerships with international governments.

• Two-thirds of growers have at least one full-time employee at the association’s headquarters dedicated to international activities.

The ASAE Foundation’s next phase of research will define best practices utilized by international grower associations.

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