Society of Independent Show Organizers Makes Major Investment in Trade Show Research

The Society of Independent Show Organizers (SISO) will contribute up to $100,000 over the next five years in support of exhibition industry research, it announced yesterday at Predict, the Center for Exhibition Industry Research’s (CEIR) annual outlook conference.

The record-breaking contribution to CEIR will help the organization fund ongoing research that advances the growth of exhibitions and trade shows by measuring the value of face-to-face meetings and events and delivering insights into best practices that help trade show organizers improve their business performance.

Said SISO Chairman David Audrain, president and CEO of Clarion Events North America, “We know and understand that all of the research CEIR produces comes at a cost. The SISO board of directors believes in the important work CEIR produces, and recognizes the value that CEIR provides the industry through its renowned research, including the annual CEIR Index. We are pleased to make this contribution in support of CEIR’s mission and strategic goals.”

Added CEIR Chair Greg Ortale, president and CEO of the Greater Houston Convention and Visitors Bureau, “On behalf of CEIR’s board of directors, we are very grateful to SISO for their contribution. This unprecedented decision by a sister organization in our industry will greatly benefit CEIR’s long-term research initiatives to provide the critical research and information that businesses need to support exhibitions as a vital marketing medium.”

For a recap of last week's top stories, check out MeetingNews Minute:

> Watch More Videos