. Research: Talk is Serious Business | Successful Meetings

Research: Talk is Serious Business

Most planners look for speakers who can deliver relevant content

0714 SM Research

67% OF ASSOCIATION PLANNERS participate in the final decision to hire speakers

Percentage of planners who have average speaker budgets of more than $20,000 per event:

16% Corporate

21% Association

41% OF PLANNERS source presenters for webcasts

7% do so on a regular basis

75% OF ALL PLANNERS play a role in the selection process for keynote speakers

66% OF PLANNERS do not pay webcast presenters

 pay webcast presenters more than $1,000

87% OF PLANNERS favor content relevant to the group over content that is motivational (55%) or entertaining (53%)

48% OF PLANNERS find meeting attendee expectations to be a very challenging aspect of hiring speakers