An overwhelming majority of public events — 95 percent — reported increased revenues in 2013, according to the International Association of Exhibitions and Events (IAEE), whose Public Events Council released the results of its annual Public Events Industry Report
In 2009, the IAEE Public Events Council distributed a survey to public event organizers across 22 public events industry sectors to examine overall industry performance. The survey has been repeated every year since.
According to this year’s survey, the majority of newly launched public events either met or exceeded expectations last year. Meanwhile, IAEE reports, the auto, fairs, food/beverage and kids/family/lifestyle/pet sectors all are “seeing signs of recovery moving into 2014.”
“The Public Events Industry Report, now in its fifth iteration, demonstrates a dramatic positive reversal in many areas from the benchmark report of 2009,” IAEE President David DuBois said in a statement. “And, when looking at the responses to the predictive questions, show producers’ expectations for continued growth through 2016 are high.”
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