Faced with limited time and money, exhibitors often struggle to decide which exhibitions will give them the most return on their trade show investment. To make the decision process easier, the Center for Exhibition Industry Research (CEIR) has published a new report guiding exhibitors through the event selection process, it announced yesterday.
Titled "The Right Place to Exhibit - A Strategic Approach," the report -- part of CEIR's "Guru" report series -- was authored by exhibit marketing expert Barry Siskind, who offers a framework to help both new and veteran exhibitors decide which exhibit programs are best suited to their unique resources and goals. Methods discussed in the report can be used for building an exhibition and event schedule, as well as evaluating a current exhibit program to assure its continued success.
"CEIR's Guru report series aims to offer exhibitors practical advice to help them succeed with their exhibition marketing efforts," CEIR President and CEO Brian Casey said in a statement. "This particular report offers a comprehensive and practical approach for brand marketers to identify and select exhibitions that will best meet their needs."
"The Right Place to Exhibit" is available for purchase and download from CEIR's website.
For a recap of recent top stories, check out MeetingNews Minute: