New CEIR Reference Reveals Attendee Preferences by Industry

To help trade show marketers reach targeted attendees, the Center for Exhibition Industry Research (CEIR) has published a new resource, it announced last week: the "Quick Guide on Attendee Preferences by Industry Sector."

Featuring data from CEIR's "What Attendees Want from Trade Exhibitions" study, the five-page report allows readers to quickly identify the shared and unique preferences of trade show attendees in 14 industry sectors. Organized into six visual tables, data include:

• Most important sources relied upon when selecting an exhibition to attend
• Overall reasons for attending
• Specific shopping reasons for attending
• Specific learning reasons for attending
• Extent of pre-event preparation activity
• Floor interaction preferences

"Time is a scarce commodity for today's exhibition executives," CEIR President and CEO Brian Casey said in a statement. "Reliable information is essential to making the right choices to market effectively and deliver the right content to target attendees. This report provides a quick and effective way of understanding the needs and preferences of professionals by industry sector."

The "Quick Guide on Attendee Preferences by Industry Sector" is available for purchase and download from CEIR's website.

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