Meeting Professionals International (MPI) launched a major research initiative with the assistance of Association Insights to bolster MPI’s Business Value of Meetings campaign today. The announcement was made during MPI’s World Education Congress (WEC). These developments were made possible by an investment in the MPI Foundation by AIBTM, The Americas Meetings & Events Exhibition, a new international trade show for the meetings and events industry that debuts next year.
Association Insights will produce a comprehensive research study on meeting and business event performance to be presented by MPI at AIBTM in Baltimore in June 2011 as part of America Meetings Week. “This research product will be a culmination of our extensive, multi-tiered approach to studying and understanding the appreciable business value of meetings,” said Vicki Hawarden, MPI Vice President of Knowledge.
The Meetings Deliver whitepaper addresses the effectiveness and business value of meetings and events. With research from the USTA, Forbes, the NBTA, Harvard Business Review and MPI, the report includes substantial data to help planners effectively demonstrate return on investment.