Planners Bullish on Business Conditions
Almost three quarters (72 percent) of the planners responding to the survey feel that general business conditions will remain strong for the remainder of 2015. That's a 7 percent increase over planners who felt that way last year.
Attendance Is Trending Upwards
Attendance at both live and virtual meetings and events is still expected to increase (2.7 percent and 2.9 percent, respectively), with live attendance numbers growing at a faster pace.
Attendance at Virtual Events
7 Key Drivers of Meeting Attendance
According to survey respondents, program content is expected to be the most important driver of meeting attendance -- trumping even economic concerns.
1. Program Content
2. Timing/Dates/Calendar
3. Affordability
4. Destination Appeal
5. Economy
6. Employer Policy
7. Access to Flights/Airlift
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This article appears in the September 2015 issue of Successful Meetings.