MPI Foundation Publishes Meeting Design Study

The Meeting Professionals International (MPI) Foundation has published its first-ever study on meeting design, it announced yesterday.

Titled “Meeting Design: The What, Why and How,” the study is part of the MPI Foundation’s ongoing “Future of Meetings” research initiative, which aims to bridge the gap between today’s meetings and tomorrow’s by studying meeting trends, opportunities and challenges.

“Meeting Design is about reducing a meeting or event down to its most essential elements and directing increasingly limited resources toward what matters most — your attendees,” says lead researcher John Nawn, founder of The Perfect Meeting, which conducted the study for the MPI Foundation in partnership with Association Insights.

In particular, the study — which was released along with a meeting design toolkit that includes how-to guides, worksheets and case studies — explores the following five areas of meeting design: assessment and evaluation, experience, distributed learning, collaboration and meaningful engagement.

“Given the ‘new normal’ facing all meeting professionals to do more with less, meeting design represents one of the few opportunities to actually reduce real costs while simultaneously increasing value,” Nawn continues.

For more information, or to purchase the study, visit www.mpiweb.org/fom.