MPI Foundation, DMAI Partner on New Meetings Research

In support of destination marketing organizations (DMOs), Meeting Professionals International Foundation (MPIF) has partnered with Destination Marketing Association International (DMAI) on a new research initiative that will study the relationship between convention and visitors bureaus (CVBs) and corporate meeting planners, it announced yesterday.

"The partnership between a planner and a DMO is vital to creating memorable and rewarding experiences," said MPIF Immediate Past Chairwoman Margaret Moynihan, director for Deloitte & Touche. "I am extremely passionate about this project and I hope organizations see this as an opportunity to conduct business more strategically."

Made possible by $110,000 in funding from the Fort Worth CVB, NYC & Company, the Palm Springs Desert Resort Communities Convention and Visitors Authority, the Seattle CVB, Visit Orlando and Visit Phoenix, the study will be based in part on a day of co-creation sessions where meeting professionals across the United States will discuss topics necessary to standardize the DMO experience at every level.

Ultimately, the results will be best practices for CVBs dealing with corporate meeting planners, which will be presented in the form of an educational session during MPI's WEC 2011, as well as a whitepaper, a PowerPoint presentation and a supporting information kit.

"This project will help to raise the viability and credibility of the tremendous value that the DMO/CVB provide to the meeting planning community," said Fort Worth CVB President and CEO David DuBois. "That is why the Fort Worth CVB is significantly helping to finance this important project."