Less than two months after publishing "Social Media Best Practices for Exhibitions and Events," its best-practices guide to social networks, the International Association of Exhibitions and Events (IAEE) has published a new social media white paper to help meeting planners more effectively market their events, it announced last week.
"One of IAEE's strategic initiatives for 2010 is to dive into the new arena of social media and better understand how it is impacting exhibitions and events industry professionals," said IAEE President Steven Hacker. "There is no doubt, based on the member research conducted early in the year, publication of the 'Best Practices' in August and, finally, the white paper, along with countless education session planned for Expo! Expo! this December, we are a much more social-media savvy organization and industry."
Authored by IAEE's Social Media Task Force, the white paper, "How to Properly Use Social Media to Enhance and Promote Your Event," includes research, case studies and strategies designed to help meeting professionals realize the benefits of social media.
"Social media practices can benefit event organizers in a number of ways," reads an excerpt from the white paper, "including brand extension, access to online member/customer networks, ability to deliver real-time customer service, opportunity to offer collaborative educational programming, advertising, promotion and public relations, potential reduction in marketing and communication costs and opportunities to implement 'green' event practices."
For more information about the white paper, or to download it for free, visit www.iaee.com.