European meeting planners will need to "do more with less" next year, predicts American Express Meetings & Events, which these week released European findings from its "2015 Global Meetings Forecast."
According to the forecast, the number of meetings in the EMEA (Europe, Middle East, and Africa) region will increase a modest 0.4 percent next year. The number of attendees per meeting, overall meeting spend, and individual budgets, however, will decline 0.7 percent, 0.7 percent, and 0.4 percent, respectively.
The meetings industry is strongest in Spain, which will see a 1.8 percent increase in the number of meetings next year and a 0.3 percent increase in individual budgets. The meetings industry is weakest, on the other hand, in Denmark and Sweden, where the number of meetings will decline by 1.8 percent and individual budgets by 2.9 percent.
"The economies of individual European countries are in varied stages of recovery, which is reflected in the state of the meetings and events industries across the continent," José Antonio Ruiz, director, EMEA, American Express Meetings & Events, said in a statement. "While overall budget and individual meetings spend declines are predicted to be smaller in magnitude than in 2014, meeting owners in Europe are feeling the pressure to get creative and optimize their meetings budgets as much as possible. They are expected to deliver the same quality of experience as in previous years, despite hotel and air rates continuing to rise."
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