DMAI, IAVM Announce Joint Convention Destination Study

Destination Marketing Association International (DMAI) has partnered with the International Association of Venue Managers (IAVM) to complete a new study of convention destinations, it announced last week.


The study, "Destination 2020," will include a comprehensive review of the operational issues affecting major convention destinations, as well as industry best practices, performance benchmarking guidelines, and a forecast of the impact of current convention center marketing issues and trends.

"Large scale, convention-based destinations are having to adjust their business models to the new realities of today's economic landscape," said DMAI President and CEO Michael D. Gehrisch. "During its 96th Annual Convention held in July, DMAI convened a group of its members representing convention-centric destinations to assist in identifying critical current and emerging needs of these communities. 'Destination 2020' is a direct result of this gathering."

Added IAVM President and CEO Dexter King, "Now more than ever, it is imperative that these communities have the resources necessary to adjust to the pressures of the current economic climate and continuing public demand for profitable operations. 'Destination 2020' will provide destination marketing organizations and convention center operators with guidance necessary for reconciling and addressing today's new business models."

"Destination 2020" is expected to be completed and released during DMAI's next annual convention, taking place July 20-22, 2011, in New Orleans, and at IAVM's Venue Connect, taking place July 25-29, 2011, in Phoenix.