Call for strategic vision by planners at a critical time

Call for strategic vision by planners at a critical time

By Robert Carey

Given the state of the economy, it's no surprise that so many planners responding to the latest MeetingNews survey cited managing budgets and controlling costs as the most complex issue they're facing.
Unfortunately, the increased complexity of planners' jobs goes well beyond that. Organizing programs on shorter lead times, improving the quality of meeting content, and managing executives' expectations were the other most cited issues that planners find harder to handle these days.

And, because those last two duties are strategic in nature--beyond the purely logistical elements of meetings that planners routinely handle--this much is clear: Planners, worried about keeping their jobs in 2008, must prove to management that they not only have a handle on the details, but also on the bigger picture that drives their organizations’ meetings and events.

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