In 2010, the number of events in North America was roughly equal to the number of events held in 2000, demonstrating that "the exhibition industry is resilient even during times of uncertainty and downturn," concludes the Center for Exhibition Industry Research (CEIR), which yesterday released the 2010 CEIR Exhibition Industry Census.
"We are pleased to publish the 2010 Exhibition Industry Census
, which will be an essential and long-term guide for civic and business leaders as well as exhibition industry professionals to use when assessing the marketplace and planning events," said CEIR Chairperson Carrie Freeman Parsons. "The rich data that is found in the 2010 Census
is pivotal in understanding the shifts in facility locations over the past decade and serves as a key indicator as we focus on the next five years and beyond."
Conducted for CEIR by Veris Consulting Inc., a leading trade show research consultancy, the 2010 Census also found that exhibit space in North America has increased during the last decade as a result of new construction and building renovations, resulting in "the redistribution of events and broader possibilities for prime destinations to host key buyer/seller exhibitions."
"When we began the process of analyzing the past decade, we did not know what to expect," said CEIR President and CEO Douglas L. Ducate. "We were emerging from the Great Recession, had seen several quarters of decline followed by consecutive quarters of recovery, and then even periods of growth over the past 10 years. Once we had the data and were able to carefully review it, we were very pleased to see that despite the peaks and valleys, the exhibition industry was adaptable to unexpected changes, and this even further confirmed the value of face-to-face events."
For more information about the 2010 Census, or to access customized reports by location, industry sector or size, visit www.ceir.org.