If its International Pow Wow (IPW) marketplace is any indicator, the U.S. travel industry is officially over the recession, according to the U.S. Travel Association, which this week announced record attendance at the annual event.
“After a dip during the recent recession, America’s travel industry is back with great strength,” U.S. Travel Association President and CEO Roger Dow said in a statement. “IPW has experienced double-digit growth over the last three years, and literally billions of dollars in deals are being signed this week with tour operators that will bring more international visitors into the United States.”
An international tourism marketplace designed to generate domestic and international tourism to the United States, IPW took place June 8-12 in Las Vegas and attracted nearly 6,400 total delegates from the United States and 70 other countries, including 1,300 international and domestic buyers — tour operators that sell travel to the United States — and nearly 500 media.
According to the U.S. Travel Association, the event was expected to generate an estimated $3.5 billion in travel to the United States over the next three years and at least $350 million in future economic impact for the host city — Las Vegas.
Future Host Cities
The impact on host cities makes IPW a highly coveted event for U.S. destinations, according to the U.S. Travel Association, which yesterday announced the following seven future IPW host cities:
• Chicago: 2014 (last hosted in 1998)
• Orlando: 2015 (last hosted in 2010)
• Miami: 2016 (last hosted in 2009)
• Washington, D.C.: 2017 (first-time host)
• Denver: 2018 (last hosted in 1991)
• Anaheim, Calif.: 2019 (last hosted in 2007)
• Las Vegas: 2020 (the 2013 host)
“There is simply nothing we could do better to showcase all the exciting things that are happening in Denver to more than 1,200 travel buyers from 65 countries around the world than to host IPW. This convention will have a lasting impact on our city, helping us secure more international flights and bring more foreign visitors to Denver,” said Richard Scharf, president and CEO of VISIT DENVER, Denver’s convention and visitors bureau. “Previous studies show the city that hosts IPW can reap up to $350 million in future international tourism business … This is a wonderful opportunity to show off our state and jumpstart our international tourism efforts.”
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