U.S. Travel Association Launches 'Vote Travel' Campaign for 2012 Election

In support of President Barack Obama's recently announced national strategy on travel and tourism, the U.S. Travel Association has launched a year-long initiative intended to raise the travel industry's profile among citizens and policymakers during the 2012 election campaign season, it announced last week.

Known as the "Vote Travel" campaign, the effort will have "a significant presence" at the 2012 Democratic and Republican national conventions in Charlotte, N.C., and Tampa, Fla., respectively, according to the U.S. Travel Association, which said it also will include events and rallies nationwide, strategic grassroots outreach, and paid, social and earned media placements.

"The world is experiencing a travel boom and the United States needs to be part of it," said U.S. Travel Association President and CEO Roger Dow. "The impact of the $1.8 trillion U.S. travel industry is significant and growing, which is why we are galvanizing support and asking all Americans to 'Vote Travel' this election season."

By asking Americans to "Vote Travel," the U.S. Travel Association hopes to:

• Build support for travel industry policy and advocacy priorities among policymakers and the general electorate;
• Generate media attention surrounding the travel industry's impact on the U.S. economy, as well as state and local economies, including specific congressional districts;
• Strengthen the travel industry's visibility and relevance in Washington;
• Showcase the critical importance of meetings and conventions with events during the Democratic and Republican conventions to target both convention attendees, as well as media;
• Deepen relationships with travel industry partners by helping them tell the story of the travel industry's importance to the U.S. economy; and
• Build additional grassroots support for U.S. Travel and the Power of Travel Coalition through social media platforms.

"Travel supports more than 14 million jobs in local communities and states across the nation," Dow said. "By casting a vote for travel, our industry can increase jobs, help our economy recover and get America moving."

For more information about the Vote Travel campaign, visit www.votetravel.org or follow it on Twitter.