Society of Government Meeting Professionals Plans PR Campaign

The Society of Government Meeting Professionals (SGMP) thinks the U.S. government has the wrong idea about meetings. In the shadow of numerous and ongoing attempts by legislators to restrict government employees’ ability to plan and participate in meetings, it announced yesterday a plan to promote the value of its members.

SGMP was established in 1981 to provide education that would improve the quality and cost-effectiveness of government meetings. Late last year, however, SGMP members approved a new mission statement that adds public relations and advocacy to its strategic objectives.

“Education will always be the focus of SGMP,” SGMP President Rob Coffman said in a statement. “But a key part of our transformative efforts is the development of an outreach and communications plan that expands beyond the internal audiences of our own members and market niche by regularly communicating to key external audiences about the critical role our members play in ensuring the cost-effectiveness of their meetings.”

To help it deliver on its new mission, SGMP is partnering with a consulting firm, Eight One Fifty Consulting (8150), to launch an outreach campaign that communicates how government meeting planners make government meetings more effective and efficient.

“We are thrilled to be partnering with SGMP during this critical period for the government meetings industry,” said 8150 Principal Channing Nuss. “SGMP members deliver exceptional value for the American taxpayer on a daily basis by helping government function more effectively and by fostering crucial interaction with the public. It is our goal to make sure that SGMP has the right strategies and tools to effectively share their record of success with its key audiences.”

Added SGMP Executive Director and CEO Rob Bergeron, “We will be defining the critical role our members play and then sharing these messages with the industry, the media and the public. In doing so, SGMP looks forward toward playing an enhanced role in the industry-wide effort to communicate the value of government meetings.”

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