Reed Travel Exhibitions (RTE) and the MPI Foundation have formed a research alliance that will culminate in a new study on the business value of meetings, the results of which will be presented during America Meetings Week at RTE's first annual AIBTM in Baltimore in June 2011, Meeting Professionals International (MPI) announced this week at MeetDifferent in Cancun.
"Through this alliance, meeting and event professionals will gain access to critical data and resources to more effectively design, implement and measure the business value of their meetings," MPI President and CEO Bruce MacMillan said in a statement. "We see our relationship with RTE as a prime driver in highlighting our commitment to content and thought leadership around the world."
Added RTE Meetings and Incentives Events Chair Vanessa Cotton, "One of the areas that will set us apart from other events for the meetings industry in North America is our reputation in providing the best professional education. Whether from the corporate, association or agency sector, this major piece of research is designed to provide the industry with information on key trends and developments that will have a significant impact on their business."
For more information about AIBTM—which is expected to attract 500 hosted buyers, 2,500 trade visitors and 300 exhibitors—visit
www.aibtm.com.