One of the leading Portuguese DMCs, events by tlc, has announced its merger with the Sao Paulo-based live events agency, Case Imagine. The combined group will have Case Imagine opening offices in Lisbon and Madrid to serve the domestic markets of Portugal and Spain while events by tlc, with operations in Portugal, Spain, and Brazil, will expand into Florida to serve inbound international clients. It is part of a strategy to widen the service offerings of both organization across key markets in the Ibero-American trading block.
"Both companies share a similar ambition to be the best through creative solutions, innovation, talented teams, and high levels of customer service," says Group CEO Diogo Assis. "As the market has developed and the needs of clients have changed, we have seen the demands for a wider service offering and this has been one of the key drivers for expansion. The ability to offer more services to a broader range of clients will result from this merger."
Case Imagine will focus on live marketing, content creation, web and social media, and video marketing, and will also be the brand for sports events, a new discipline for the organization; events by tlc will focus on providing incoming services for international meetings, incentives, and events.
"In Brazil, events by tlc will continue to handle international inbound clients and Case Imagine will deliver live events, digital, video, and communication programs," says Carlos Arruda, CEO Americas. "This is an exciting stage in our development. We are combining our talents to better serve international and domestic clients."