New Partnership Helps Destinations Access, Exploit Market Research

A new strategic partnership between Destinations International Foundation and The EXPERIENCE Institute (TEI) will give members of Destinations International, a global association of DMOs, discounted pricing on TEI's Experience Dedicated Destination program. The program supplies DMOs with market research which they can use to improve the visitor experience in their destination.

Experience Dedicated Destination is already being utilized by destinations like Columbus, OH; Rochester, MN; Cleveland, OH; San Antonio, TX; and Fort Lauderdale, FL. The program starts with visitor surveys that yield destination metrics in areas like return and recommend intentions, overall satisfaction, destination image, and ease of getting around. TEI subsequently feeds that data to panels of community stakeholders that are charged with developing year-over-year trend lines and initiatives that will improve future visitor experiences and increase visitation.

"We see TEI's Experience Dedicated Destination program as a great way for destinations to engage and activate their stakeholder communities," said Destinations International President and CEO Don Welsh. "Engaged communities and ongoing visitor research drive strong destination brands and, thus, destination organization relevancy."

Added TEI CEO and Founder Mickey Schaefer, "We are delighted with this partnership. Today's travelers have high expectations, whether they are attendees, business, or leisure travelers. The destination experience drives visitation. That's why the adage 'If you can't measure it, you can't manage it' has never been truer."