For the second consecutive year, the IMEX America trade show, taking place Oct. 13-15 in Las Vegas, will feature the Professional Convention Management Association's (PCMA) "PCMA Business School" curriculum, organizer the IMEX Group announced yesterday.
"It is important in our industry that we seek outside perspectives to sharpen our business acumen," PCMA President and CEO Deborah Sexton said in a statement. "PCMA Business School sessions always provoke and encourage participants to view challenges through the MBA lens."
Introduced in 2013 at PCMA's "Convening Leaders" annual meeting, PCMA Business School features speakers from the nation's top business schools, who teach meeting planners the business acumen they need to participate in senior-level business discussions. The curriculum now includes online courses as well as live courses at industry conferences like IMEX America, which will host a three-hour session led by Bob Kulhan, a professor at the Fuqua School of Business at Duke University.
Taking place immediately prior to IMEX America, as part of "Smart Monday" on Oct. 12, Kulhan's workshop will focus on improvisation as a business strategy, demonstrating how improv techniques can be used for team building, conflict management, networking, and problem solving.
"We're delighted that PCMA are once again bringing their prestigious Business School program to IMEX America. The ability to offer this level of education to the industry is crucial -- allowing us, as a profession, to develop core business skills which are crucial in any workplace," said IMEX Group CEO Carina Bauer. "The PCMA Business School was a popular addition to Smart Monday last year and we expect Professor Kulhan to draw a large crowd once again."
The IMEX Group also announced that PCMA will bring its Business School to Europe for the first time at IMEX in Frankfurt in April 2016.
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