With support from the PCMA Education Foundation, the Professional Convention Management Association (PCMA) has launched an invitation-only program designed for global convention center and destination marketing organization (DMO) executives, as well as their local board members and policymakers. Called the "Industry Business Forum for Local Leaders" series, the program will focus on how strategic meetings-industry issues impact their organizations and local communities.
Forum content was developed by PCMA staff and leadership, with support from former Meetings Professional International (MPI) CEO Bruce MacMillan — also former CEO of Tourism Toronto, and now CEO of Bandwidth Management, his new business venture focused specifically on DMOs — and Roger Rickard, founder of Revent.
"Bruce and Roger are the ideal contributors and facilitators for this program," said PCMA President and CEO Deborah Sexton. "Bruce is particularly plugged into the challenges of DMOs and their constituents, backed by his years of industry experience and his previous CEO position in Toronto; Roger is a well-respected industry advocacy expert and excels in the development and deployment of actionable campaigns."
Those invited to participate in the Forum series will engage in direct conversation with top industry experts, as well as in group discussions with peers from around the world. According to PCMA, attendees will leave with "key business knowledge on global industry trends," "tools to articulate and deploy messaging on the value of the meetings industry in their respective community leadership roles," and "an enriched and ongoing network of global industry contacts."
The first Forum event is taking place Jan. 13, 2013, in Orlando, with future dates to follow throughout the year.
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