Attendance was up at this year's "Convening Leaders" annual meeting, according to the Professional Convention Management Association (PCMA), which yesterday announced new attendance records for both the live and virtual components of the annual gathering.
According to PCMA, Convening Leaders — which took place Jan. 12-15 in Boston — hosted a record 4,072 live attendees, up 8.5 percent from 3,751 in 2013. Its hybrid component, meanwhile, drew an all-time high of 953 attendees, an increase of more than a third from last year, when some 700 people logged into the event from remote locations.
“This year’s hybrid attendance numbers solidify PCMA’s expansion as a global brand with the ability to educate meeting professionals wherever they are,” PCMA Senior Director of Experience Marketing Mary Reynolds Kane said in a statement. “While these attendees were unable to make the trip to Boston, this experience was the next best thing.”
Another important data point from this year’s Convening Leaders is the number of international attendees, according to PCMA, which said international attendance was up by more than 30 percent, with 37 different countries represented.
“The international community is crucial to the continued growth and success of our industry,” said PCMA President and CEO Deborah Sexton. “We are thrilled to welcome a diverse range of perspectives to contribute to the Convening Leaders conversation.”
Convening Leaders 2015 will take place Jan. 11-14 in Chicago.
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