As part of its ongoing partnership with the IMEX Group, the Professional Convention Management Association (PCMA) will co-locate its 2011 International Summit alongside the first annual IMEX America trade show in Las Vegas, it announced last week.
According to PCMA, 150 of the world's top association and corporate meeting planners will attend next year's International Summit, which will take place Oct. 13-14, immediately after IMEX America. In exchange for their attendance, International Summit attendees will attend IMEX America — Oct. 11-13 — as part of its hosted buyer program.
"The profile of the PCMA International Summit delegates fits precisely with the type of buyers we are committed to hosting to IMEX America," said IMEX Group Chairman Ray Bloom. "These PCMA members all plan and organize meetings and conventions internationally and so are influential buyers of products and services both inside and outside the U.S. IMEX America will deliver the largest hosted buyer program in North America, with 80 percent of buyers from the U.S. planning both U.S. and international meetings, and 20 percent from other world markets. Being so closely involved with such a dynamic association as PCMA will give us a big advantage in fulfilling this promise."
Added PCMA President and CEO Deborah Sexton, "PCMA members play an important and influential role in the international marketplace and the co-location of PCMA's International Summit with IMEX America will provide attendees with new and cutting-edge solutions to the challenges they face in conducting business globally, while offering a unique opportunity to network, make appointments, and conduct business with exhibitors and attendees from around the globe. The co-location of the PCMA International Summit and IMEX America creates one of the most powerful hosted-buyer events in North America."