PCMA Reorganizes Around Education Objectives

In support of its meetings industry education goals, the Professional Convention Management Association (PCMA) has reorganized its education functions under new, consolidated leadership and a new, education-focused strategic plan, it announced yesterday.

As part of its reorganization, PCMA has combined the top positions of its education department and its foundation, the PCMA Education Foundation — which supports industry education and development through fundraising for grant giving, scholarships and research — into a single post that will be manned by Brad Lewis, who previously was PCMA's vice president of marketing and communications.

"We believe having the PCMA Education Foundation and the PCMA education department strategically aligned under singular leadership is a very smart move," PCMA and PCMA Education Foundation President and CEO Deborah Sexton said in a statement. "Brad has been extensively involved throughout PCMA in almost every area. He's done an incredible job for PCMA and I look forward to the insights he's able to bring to this opportunity and to the contributions I know he'll make. This move allows the foundation not to miss a beat while energizing the continued, renewed focus on education we're always trying to do at PCMA."

In addition to promoting Lewis, PCMA has updated its 2011-2013 strategic plan, which now focuses on the following key tenets: educating the profession, building community, leading the industry, and achieving financial and operational success.

Finally, PCMA's renewed focus on education is reflected, according to the association, in its Annual Meeting Program Committee, which has been restructured so that its members can focus on delivering higher-level education on topics of interest to meeting planners at its annual meeting, taking place Jan. 9-12 in Las Vegas.

"This is coupled with redoubled efforts to focus on the critical skills needed for members to excel in the meetings industry and develop their careers," PCMA said in a news release.