The Professional Convention Management Association (PCMA) has partnered with Reed Travel Exhibitions (RTE) in order to collaborate on educational content at RTE's EIBTM in Barcelona and its new AIBTM in Baltimore, PCMA announced yesterday at its annual meeting in Dallas.
In addition to creating educational programs for EIBTM and AIBTM, PCMA has agreed to collaborate with RTE on networking events at both events, and to recruit and host hosted buyers at them.
"This joint initiative comes at a time when providing high-quality education, innovative resources and networking opportunities is paramount to those wanting to develop their career in the meetings industry," RTE Meeting and Incentives Events Chair Vanessa Cotton said in a statement. "Both RTE and PCMA are dedicated to offering those."
RTE's inaugural AIBTM event will take place in Baltimore in June 2011 and is expected to attract more than 300 North American and international exhibitors, approximately 500 hosted buyers and around 2,500 trade visitors consisting mostly of North American meeting planners.
"PCMA is delighted to further enhance our collaboration with Reed and further our exchange," said PCMA President and CEO Deborah Sexton. "We are dedicated to industry collaboration and this is a perfect way to continue to educate our members and industry and expand our horizons in our increasingly global marketplace."
For more information on AIBTM, visit www.aibtm.com
, and for EIBTM, visit www.eibtm.com