If you're a member of Hilton Worldwide's loyalty program, Hilton HHonors, you already can redeem your points for free hotel stays, air travel, shopping and dining. Now, however, you can also use them to purchase a professional or supplier membership in the Professional Convention Management Association (PCMA), PCMA announced yesterday.
"This partnership is designed to help foster professional development and peer-to-peer business networking amongst those in the meetings, conventions and business events industry," said PCMA President and CEO Deborah Sexton. "Through the Hilton HHonors program PCMA members will be able to renew their membership by using their HHonors points, while those who are not members, but interested in their professional development, can easily join PCMA by using their HHonors points."
Added Larry Luteran, senior vice president, group sales and industry relations, Hilton Worldwide, "Recognizing the challenges facing meeting professionals in the last few years, Hilton Worldwide is pleased to be able to support the world class educational platform and premier networking opportunities associated with a PCMA membership. This is a unique opportunity and is yet another way Hilton Worldwide is committed to a healthy and vibrant meetings community."
For more information, visit www.pcma.org/memberdiscounts.
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