PCMA Meeting Sets Example, Embraces Social Media

The Professional Convention Management Association (PCMA) 2010 Annual Meeting, taking place in Dallas Jan. 10-13, 2010, will feature several new tools and promotions that take advantage of social media, PCMA announced this month, the intent being to introduce meeting planners to new technologies that they can deploy during their own events.

One such tool is CrowdVine, an interactive online community that PCMA attendees will be able to use to set up face-to-face meetings with industry contacts, aggregate event-related blogs and Twitter feeds, and access electronic versions of printed materials, including the event program.

"Together with PCMA, we're showing that event social networks are a major upgrade for both connecting on site and as a way to receive the traditionally printed information," CrowdVine CEO Tony Stubblebine said in a statement.

Another tool PCMA will deploy in Dallas is Twitter, as it plans to use the social networking platform to announce registration codes for special giveaways, including prizes such as free registration, a free three-night stay at the Hyatt Regency during the annual meeting and a free ticket to the PCMA Education Foundation's Party With a Purpose.

"We are really excited about how our new social media initiatives are already improving networking among our attendees and how it will allow us to extend the life of the meeting," said PCMA Vice President of Meetings and Events Kelly Peacy. "We hope that our members will see how these initiatives can be implemented at their own meetings and improve their overall ROI."

For more information about the PCMA 2010 Annual Meeting, or to register, visit www.pcma2010.org.