To serve its rapidly growing membership of corporate meeting planners, the Professional Convention Management Association (PCMA) has created a new, invitation-only event that will provide corporate-meetings education and networking, it announced yesterday.
Taking place July 22-26, 2012, the inaugural Global Corporate Summit will bring together senior corporate meeting executives from North America, Europe, Asia and South America to discuss "major issues" corporate meeting professionals are facing.
"PCMA membership of corporate planners has grown by 67 percent this past year and it is vital that key corporate planners attend to exchange ideas and learnings on important topics that will affect our businesses now and well into the future," said David Peckinpaugh, president of Maritz Travel Company.
According to PCMA, the summit's agenda will be developed prior to the event through collaborative crowd sourcing among confirmed participates. Topics already on the table are the fluctuating economy, cultural nuances, globalization, CSR and the optimal structure of the meetings department.
"The world is so much smaller now given technology and communication tools — the need for corporate planners to connect on a global level is critical to our success," said Kati Quigley, director of event marketing for Microsoft Corp. "The topics we discuss and the connections we make will enable us to progress as an industry and contribute to our corporations at a greater level."
Convention officials in Scotland view the event as a major opportunity to showcase their country's destination potential.
"This is a hugely significant event not just for Glasgow and Scotland, but for anyone working in the meetings and events industry," said Ben Goedegebuure, director of sales for the Scottish Exhibition + Conference Centre (SECC). "We are honored to be hosting an event of this importance; it underlines the growing stature of both the SECC and Glasgow on the global events scene and its place as the destination to hold thought provoking and ambitious summits."