PCMA Expands Reach In Asia With Acquisition of ICESAP

Professional Convention Management Association's move strengthens its reach and education in the Asia-Pacific region

The Professional Convention Management Association (PCMA) has acquired Incentive, Conference & Event Society Asia Pacific (ICESAP), the two organizations announced today.

Based in Singapore, ICESAP provides education, career development and networking for corporate, agency and supplier professionals in the US$200 billion Asia Pacific (APAC) business events sector.

"Today, PCMA already has strong and valued relationships with prominent organizations in the APAC region," said Deborah Sexton, PCMA president and CEO. "The addition of ICESAP further strengthens our endeavors to enable industry collaboration and deliver superior education to this important region."

ICESAP will continue to operate in the region under the ICESAP brand and PCMA will retain the current ICESAP staff and Singapore office headquarters, led by Nigel Gaunt, the founder and president of ICESAP.

"I am delighted with PCMA's acquisition of ICESAP, it represents the best possible future for our Society." said Gaunt. "ICESAP will continue on delivering on our commitment to agency accreditation, member education and most importantly, advocacy for the benefits the sector brings to the businesses and economies of Asia Pacific. A stronger ICESAP under PCMA is a win-win and will define our actions in the years ahead. For me personally, it is validation of the investment of time and money I have made over the past four years in establishing what I felt was needed for our industry in Asia Pacific."

The move supports PCMA's goal of bringing the highest level of education to the APAC region. ICESAP's certificate in Incentive, Conference and Event Management, a five-module online distance-learning program created in association with the William Angliss Institute, is highly regarded in the industry.

One of ICESAP's key objectives is strengthening the role of intermediary agencies across Asia Pacific. Earlier this year, ICESAP launched the Agency Accreditation Scheme, a new accreditation supporting industry professionalism. The program ensures agencies operate at the highest possible standards by meeting or exceeding the Code of Conduct and prescribed Best Practices guidelines stipulated in the scheme.