The Professional Convention Management Association (PCMA) held its inaugural Global Medical Meetings Summit
this month in London, it announced today.
The event — which PCMA calls an “international idea exchange” — hosted 35 participants from eight countries, who engaged in a three-day senior-level discussion about key trends affecting medical meetings and health care associations.
“Medical meeting organizers in North America and Europe are navigating uncharted territory,” PCMA President and CEO Deborah Sexton said in a statement. “As leaders from both continents work to understand how compliance codes and restrictions will impact their attendees and members, the Global Medical Meetings Summit helped facilitate an international idea exchange.”
In particular, attendees discussed: how to deliver tacit knowledge that attendees must see to believe; what value an association can bring in the future when so many resources are available online; and how data and privacy issues will impact current and future audience
The impact of technology on attendee education also featured prominently thanks to a keynote address from futurist Magnus Lindkvist and product tutorials from several leading technology firms.
“More medical meeting attendees are engaging via virtual platforms,” Sexton said. “In order to ensure success in the future, medical meeting planners must recognize how to help remote audience members be part of the face-to-face event, too.”
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