Omni Announces Planner Loyalty Program

Omni Select Planner offers free nights, tier status and amenities to participants


Omni Hotels & Resorts announced details of its new meeting planner loyalty program, Omni Select Planner, on Aug. 20.

The new program offers meeting and event planners free nights, loyalty tier status and a variety of benefits ranging from late checkout to locally inspired experiences. Programs must be booked in the United States and Canada to qualify. Select Planner allows participants to track and manage their accounts via the Omni Select Guest loyalty program. 

"We looked at our existing loyalty program, and industry programs overall, and found we had a real opportunity to recognize and thank our clients in a different way," said Dan Surette, senior vice president of sales and marketing for Omni Hotels & Resorts, in a statement. "Beyond a strong loyalty program that gives back to our valued planners, we know that genuine hospitality and service matters. Across the brand, we see ourselves as gracious hosts, and because of our unique ownership structure, our teams are flexible, empowered and creative."

Each booking earns planners awards in two ways: award credits earning free nights and tier credits earning Gold, Platinum or Black elite tier status. Planners earn one award credit per $1,000 booked and one tier credit per $10,000 booked. The minimum spend is $2,500.

Gold-level status requires zero to nine tier credits. For each event booked, the planner can earn up to 40 award credits, good for two free nights stay, and up to eight tier credits. Benefits include free Wi-Fi, morning beverage service, bottled water on check-in, express check-in and check-out, and up to two free clothing pressings and one shoe shine per stay.

Platinum-level status requires 10 to 29 tier credits. For each event booked, planners earn up to three free nights and 10 tier credits, as well as the Gold-level benefits. Additional benefits include room upgrades, nightly bottled water, 3 p.m. check-outs, and guaranteed availability. In addition, locally inspired experiences and welcome amenities such as rounds of golf, spa treatments and craft brewery tours are available.

Black-level status begins at 30 tier credits. For each event booked planners earn up to four free nights and 12 tier credits, as well as the Gold- and Platinum-level benefits. Additional benefits include double room upgrades, premium Wi-Fi, unlimited clothing pressings, a chef-inspired welcome amenity and drink of choice, and early check-in and late check out up to 6 p.m.

Benefits are earned in one calendar year and are good through the end of the following calendar year.