Of MICE and MEHK: Hong Kong Tourism's New Meetings Division Takes Aim at U.S.

Meetings & Exhibitions Hong Kong is a new plan highlighting city's group abilities.

Hong Kong's new promotion for the meetings industry, Meetings & Exhibitions Hong Kong (MEHK), announced the debut of its new office in New York City in late March, at a Manhattan reception.

James LaValle, Hong Kong Tourism Board's Los Angeles-based manager for meetings, incentives, conventions, and events (MICE), introduced MEHK and its new general manager, Gilly Wong. Said Wong, "We are here to help North American companies hold successful meetings, exhibitions, conventions, incentives, and events in Hong Kong."

The MEHK initiative is dedicated to providing one-stop support for organizers of programs. MEHK is offering groups that meet its minimum criteria of 100 overseas delegates staying at least two nights unprecedented amenities, such as two comp rooms (up to three nights each) for one site visit and one planning visit; room upgrades for VIPs (subject to availability); rental discounts at Asia-World-Expo, the Hong Kong Convention and Exhibition Centre, and the Hongkong International Trade & Exhibition Centre; exclusive airfares, benefits, and services by Cathay Pacific Airways and sister airline Dragonair; and more. At the Manhattan reception, Wong shared with MeetingNews that she had just arrived from Miami, where there is another MEHK office, which specializes in cruise meetings.

Following Wong's launch announcement, there was a simulation of Hong Kong's nightly harborfront laser-light show, after which an acrobatic dragon dance led meetings and media professionals back to the main reception at the Asia Society building.

Originally published April 20, 2009