Northstar Meetings Group and Singapore Tourism Board Launch 'Their Passion Made Your Event Possible' Campaign

sinapore passion logo

Northstar Meetings Group -- of which Successful Meetings is a part -- and the Singapore Tourism Board are collaborating on a new campaign that recognizes the unsung heroes behind every successful event. "Their Passion Made Your Event Possible" pays tribute to the chefs, A/V specialists, decorators, transportation coordinators, baggage handlers, convention service managers and others who work behind the scenes to ensure every event comes together smoothly.


The campaign highlights Singapore's "Passion Made Possible" spirit and profiles a number of Singaporean meeting professionals who exemplify that kind of support. The celebration will move on to recognize a number of U.S. and global professionals who embody the same passion. Planners and suppliers who are based in the U.S. can click here to learn more about the campaign, read about the Singaporean professionals profiled and nominate U.S. counterparts whose passion has contributed meaningfully to their events.
A select group of industry professionals who best represent the ideals of the campaign will be awarded all-expenses-paid trips to Singapore for a cross-cultural exchange with like-minded individuals. The winners also will be featured in Northstar Meetings Group's media and events, including the
M&C, Successful Meetings and Incentive titles.
"Singapore is a first-rate meetings destination with a stellar reputation as an innovative global-business and tourism hub," said David Blansfield, executive vice president and group publisher of Northstar Meetings Group. "Through this campaign, not only will we share the many reasons why Singapore is a premier meetings destination, as well as Singapore's story of quality service, but also the 'Passion Made Possible' attributes that the nation and its people embody. These are universal qualities that make the business-events industry work so well.
"We're especially delighted that this campaign will recognize passionate professionals from across the U.S. meetings industry -- those who oftentimes go unrecognized but embody the 'Passion Made Possible' spirit," Blansfield added. "These are the professionals who make a huge difference in the success of an event."
Nominations are due by Dec. 15, 2017. The professionals selected for recognition will be notified in January 2018 and featured throughout the campaign. Click here to enter a nomination.
"Singapore's 'Passion Made Possible' brand captures the never-settling attitude and spirit of the Singapore story," said Kershing Goh, regional director of the Americas for the Singapore Tourism Board. "Through this campaign with Northstar Meetings Group, we strive to resonate with U.S. meeting planners in a much deeper and personal way, and celebrate the meaningful stories and passion of those behind the scenes who make our MICE events a success."
Questions about the campaign and contest can be directed to David Blansfield.