Northstar and Singapore Launch 2nd Annual ‘Passion Made Possible’ Recognition Program

Program recognizes behind-the-scenes "unsung heroes" in the meetings and events industry. 


The Singapore Tourism Board and Northstar Meetings Group today launched the 2nd annual "Their PASSION MADE Your Event POSSIBLE" awards program (aka Passion Made Possible). The program recognizes behind-the-scenes industry professionals whose passion and commitment to excellence contributes meaningfully to the achievement of successful business events and the highest levels of customer satisfaction. It also highlights the importance of the meetings industry to the livelihoods of millions of hospitality professionals in the United States and worldwide.

U.S. and Singapore meetings industry leaders and suppliers can nominate behind-the-scenes professionals — including convention service managers, show decorators, F&B managers/chefs, transportation managers and audiovisual specialists — who embody the Passion Made Possible spirit and who contribute to successful business events for their organizations or their customers' organizations.

Nominees will be evaluated by a panel of industry experts, and those judged to represent the ideals of Passion Made Possible will be recognized and celebrated at MICE industry events in the U.S. and Singapore. They'll also be featured in articles and advertisements across various Northstar Meetings Group media, including: Meetings & Conventions (M&C), Successful Meetings, M&C Asia and Incentive magazines and their respective websites.

"One of the most important contributions we made to the meetings industry last year was this program," said David R. Blansfield, executive vice president, Northstar Meetings Group, referring to last year's "Their PASSION MADE Your Event POSSIBLE" campaign. "Not only was it meaningful to the professionals who were recognized, it was even more rewarding for the people and the organizations who nominated them. Nominees are behind-the-scenes staff members who show up for work on time every day, go above and beyond in their jobs, and yet rarely get the recognition they so richly deserve. This program changes that."

Kershing Goh, regional director, Americas, Singapore Tourism Board, said, "Singapore is constantly evolving, reinventing and reimagining itself, but one important constant is her people, the people who embody the country's Passion Made Possible spirit. Singapore's success in the meetings business did not come by chance. The many years of accolades that we've received is testament to the efforts of all our industry colleagues who have always come together to punch above their weight to give peace of mind to meeting organizers of every event, be it the Trump-Kim Summit or a corporate or association meeting."

In 2018, hundreds of nominations were submitted, and six behind-the-scenes meetings and events heroes were recognized.

To learn more about "Their PASSION MADE Your Event POSSIBLE" and the professionals who were celebrated in last year's inaugural class, as well as to nominate someone you know this year who helps the meetings industry achieve success every day, visit Nominations are due by April 29 for Singapore nominees, and July 1 for U.S. nominees.