New Tool Leverages Psychology to Measure Meeting Performance

Meetings science company The Meetology Group has launched a new product that uses psychology and behavioral science to measure meeting performance, it recently announced.

Called the Meeting Audit, the new product comes in three versions — one each for businesses, venues and organizers — and is designed to facilitate the psychological measurement of attendee behavior, experience, performance and productivity.

“Psychology and behavioral science can lend so much to helping create a benchmark for what works when designing an effective meeting,” Meetology Group CEO Jon Bradshaw said in a statement. “It can help businesses understand the impact of office design on staff performance, can help international congress centers and venues do the same and help organizers evaluate what works at a conference.”

The Meeting Audit consists of a four-step process — measuring, reporting, recommending and evaluating — that utilizes a post-event questionnaire to measure creativity, innovation, information retention and learning.

“When it comes to congress evaluation, instead of a 15-page report which nobody knows what to do with, we have used psychology to create a post-event evaluation questionnaire designed to plot the attendee performance against their experience,” Bradshaw continues. “Organizers can use science to know what aspects of their event worked particularly well or badly and then we can help them make changes to improve aspects such as interaction, motivation, learning and creativity.”

Unlike traditional post-event questionnaires, the Meeting Audit was designed by psychologists.

“Customer satisfaction surveys are not a new concept, but they’re often not precise,” said Dr. Paul Redford, who leads The Meetology Group’s psychology team. “We wanted to look at two key elements: experiential — how do they feel emotionally, what are their thoughts; and performance — how well they do ... This way we can see what the drivers are, not just follow our gut instincts. If they felt excited and performed well, how can we increase the level of excitement/creativity at the event? What elements contributed to that?”

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