New Orleans Convention Center Renamed

The Ernest N. Morial Convention Center in New Orleans has been renamed in the center's promotional and advertising material. The center will now be called the New Orleans Morial Convention Center in marketing materials, but the center's legal name will remain unchanged on contracts and in audited financial reports, according to the Times-Picayune. There are also no plans to change the name on the outside of the 3.1 million square foot building.

"For us to get New Orleans into the title is a positive thing," Melvin Rodrigue, newly named president of the Ernest N. Morial New Orleans Exhibition Authority, told the Times-Picayune. "New Orleans is what most people associate with."

Center authorities are also redesigning the building's logo. The logo and name change are the final steps of a $60 million renovation initiative that sought to overcome memories of the center's prominent role as an unplanned emergency shelter in the aftermath of Hurricane Katrina. Although meetings business has returned since Katrina, the center has reportedly run up an $8 million deficit because it is renting out the meeting halls at a "very steep discount," Bob Johnson, the convention center's president