New Grassroots Campaign Seeks to Reform Airport Security

In support of airport security reform, the U.S. Travel Association has launched a new grassroots campaign urging Congress to enact a "trusted traveler" program at U.S. airports, it announced last week.

According to the U.S. Travel Association, 80 percent of travelers support the creation of a trusted traveler program, which would allow travelers who voluntarily share biometric and biographical information, pass robust background checks to confirm their "low-risk" nature, and are otherwise verified by the Transportation Security Administration (TSA) to pass through an alternative security process, thereby enabling security screeners to shift their resources from a large pool of low-risk travelers toward a smaller, more focused pool of travelers who have not been pre-screened.

"Travelers encounter too much hassle at our nation's airports, and it's time for Congress to act," said U.S. Travel Association President and CEO Roger Dow. "A one-size-fits-all approach to security is inefficient. If Congress implements a trusted traveler program, we'll see more Americans traveling — and that will create more American jobs."

The U.S. Travel Association's new grassroots campaign — the "Be Trusted" campaign — will include advertisements in newspapers and at airports, as well as social media outreach, events at airports, an online petition, and an advocacy website and toll-free number to connect travelers directly with members of Congress so they can voice their support for a trusted traveler program.

"We've been talking for years about establishing a screening system that takes risk into account," said former Department of Homeland Security Secretary Tom Ridge. "Creating a trusted traveler program is, without a doubt, one of the best ways to control the cost of aviation security."

For more information about the "Be Trusted" campaign, or to participate in it, visit