National Trade Productions Cancels TS2 Trade Show

National Trade Productions (NTP), the producer and owner of TS2 — the trade show about trade shows — has officially canceled TS2 2011, although it hopes to resume the event in 2012, it announced this week.

According to the company, TS2 initiated a review of the trade show in July and subsequently decided that the event needed to be re-tooled in order to better align with the changing needs of attendees and exhibitors. Postponing next year's event until 2012, it argues, will allow its organizers to "focus on new strategies that will bring meaningful interaction" between suppliers and buyers.

"As TS2 evolves over the next year, we will continue to serve the trade show industry with the same dedication TS2 has exemplified over the past 37 years," said TS2 Show Director Christopher Harar. "This is a new beginning for TS2 and its supporters. We are excited about the future events that are now under development.

The Trade Show Exhibitors Association (TSEA), which has held its annual meeting in conjunction with TS2 since 2004 — when NTP purchased the event — has said it will deliver as planned its 2011 annual meeting, although dates have not yet been announced.

"The Trade Show Exhibitors Association affirms it will continue to offer and deliver our current roster of educational conferences and opportunities, as well as scheduling our Face-to-Face Connections, TSEA's hosted buyer event, over the next 12 months and beyond in various parts of the country," TSEA President and CEO Margit Weisgal said in a letter to members. "We will be expanding the number and type of programs to provide our members and the exhibiting community with quality education and events."

Concluded TS2 Education Program Committee Chairman Bob Dallmeyer, "We thank the community for its continued support of TS2. We look forward to building success for the exhibitors and event marketers in 2011 and beyond."