NYC Tourism Marketing Chief to Step Down

New York -- Cristyne Nicholas, president and chief executive of the city's tourism and convention marketing organization, plans to leave her position by year's end.

Nicholas, who announced her resignation Friday, joined NYC & Company as its chief in October 1999. During her tenure, total visitor volume rose 20 percent.

"With Cristyne's leadership, our Administration has successfully rebuilt our city's $24-billion tourism industry on the heels of the attacks of September 11th," said New York Mayor Michael Bloomberg in a statement. "Her success is exemplified by the industry's complete recovery: a record 44 million visitors expected this year, more hotel rooms open than ever before, and the long-awaited groundbreaking of the expanded Jacob K. Javits Convention Center."

Following the Sept. 11, 2001 al-Qaeda attacks against the World Trade Center here, Nicholas spearheaded numerous initiatives, including the city's first consumer television advertising campaign, new city-wide seasonal tourism promotions, and major annual events such as CultureFest, Broadway Under the Stars, and the NYC Half Marathon.

Nicholas's possible departure from NYC & Company has been anticipated for the past few months. In June, Bloomberg announced a reorganization of the city's tourism marketing efforts that will integrate NYC & Company's activities with two other organizations, NYC Big Events and NYC Marketing.