Boston -- The National Business Travel Association (NBTA) is expanding its international presence with the founding of a namesake organization in Mexico and plans to hold its first business travel conference in continental Europe.
The association, which represents corporate and government travel managers, announced the new developments yesterday during the first day of its annual meeting here. The four-day convention is expected to draw nearly 6,000 people, a record for NBTA.
NBTA-Mexico is the association's third such regional organization --there are also NBTA-Canada and NBTA-Asia Pacific -- and the only organization in Mexico focused exclusively on business travel, according to NBTA.
"There is incredible enthusiasm among Mexican business travel professionals for the launch of NBTA-Mexico," said Veronica Crespo, President of NBTA Mexico Direct Advisory Council and Americas travel agency/technology manager for Hewlett-Packard.
NBTA's continental Europe conference is scheduled for May 15-16 next year in Milan and will focus on Europe, the Middle East, and Africa (EMEA). Similar regional conferences already take place in Britain, Canada, Mexico, Brazil, China, and Australia.
"NBTA's lineup of global business travel events offers travel buyers unparalleled opportunities to learn the latest industry trends, to network, and to source suppliers in the regions that are most important to multinational businesses," said NBTA chief executive Suzanne Fletcher. "The addition of NBTA's EMEA Business Travel Conference & Expo to that lineup expands NBTA's offerings in Europe -- the second largest business travel market in the world."
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