The Motivation Show, the nation's largest trade show for rewards and incentives — including incentive travel and motivational events — will produce a new annual event called
The Motivation Show Las Vegas starting in 2014, it announced last week.
Sponsored by the Incentive Marketing Association (IMA), the new event will include an exhibit hall that's co-located with brand., the annual incentive products showcase that's produced by the Promotional Products Association International (PPAI).
"The launch of The Motivation Show Las Vegas represents the results of an ongoing collaborative effort between the IMA and PPAI," said IMA President Dave Peer, president of Hinda Incentives. "As leading organizations for our industry, we recognize that our combined efforts will produce a valuable showcase and education event for our market. Together we are all stronger and more effective."
Added PPAI President and CEO Paul Bellantone, "We are honored to combine forces with the IMA to fully realize the potential of incentive and recognition products' strengths in the industry. This strategic alliance will provide access and exposure to new markets in new ways while delivering greater value to our members. By combining PPAI's brand. and The Motivation Show Las Vegas in one location, we have achieved another goal in fully realizing our vision to significantly enhance the show experience. This alliance will help bolster the category's position in the market by offering new levels of connectivity to stakeholders like never before."
The original Motivation Show, which takes place every fall in Chicago, will continue to take place in the Windy City as The Motivation Show Chicago. Beginning in 2014, however, it will occur in the spring, instead: The Motivation Show Las Vegas will take place Jan. 15-17, 2014, while The Motivation Show Chicago will take place May 6-8, 2014.
"We're very excited about this opportunity to co-locate a new event with PPAI's highly successful brand," said Motivation Show Director Pete Erickson. "We're anxious to provide the distributor community with an opportunity to learn more about how incentives can help them expand their product offering and capture new corporate business. We also see this as a great opportunity for our community of incentive end-buyers and resellers in the Western states to have access to education, exhibits and networking that has previously only been available in Chicago. We believe this co-location between IMA, The Motivation Show and PPAI will be a catalyst to increasing the use of incentive rewards and promotional products throughout corporate America."