More Bureaus Join Growing Industry Packs

Industry group Destination Marketing Association International has qualified 13 more convention and visitors bureaus and tourism agencies in its destination marketing accreditation program, while the Convene Green Alliance, a green meetings movement of nearly 400 associations, has added four more CVBs to its membership.

The Buffalo Niagara CVB, Visit Milwaukee, VisitPittsburgh, and Travel Portland join CGA's new "contributing industry member" section, from which they'll share "real-world" expertise on green meetings to alliance-member associations (which also represent potential groups for those cities). The CGA holds bimonthly meetings (Dec. 15 MN, p. 20) to share green case studies and ideas.

"It used to be that only environmental groups were interested in green meetings," said VisitPittsburgh president and CEO Joe McGrath, who added that the city's eco-initiatives are "a definite advantage in attracting meetings."

At DMAI, the DMAP program (July 21 MN, p. 16) has gained the Atlanta CVB, Visit Denver, St. Augustine CVB, and Providence Warwick CVB among the 13 new members. "It is rewarding and reassuring to be recognized while complying with industry benchmarks," said Providence Warwick CVB president and CEO Martha Sheridan.

The latest class boosts the DMAP accredited list to 68. The first foreign bureau, the Lille Convention Bureau (France), was enlisted, as well. Accreditation lasts four years.