Mexico's Eduardo Chaillo Receives JMIC 'Profile and Power' Award

The Joint Meetings Industry Council (JMIC) has named Eduardo Chaillo, executive director of meetings for the Mexico Tourism Board, as the 2011 recipient of its "Profile and Power Award," it announced this month.

The award — which recognizes individuals and organizations that have made "significant contributions" to advancing the awareness and influence of the meetings industry in their respective communities — was bestowed upon Chaillo because of his leadership in conducting a comprehensive economic impact study of the Mexican meetings industry.

"We are increasingly realizing the importance of rigorous measurement of the benefits associated with meetings and conventions in order to document this in a form that will be convincing to government decision-makers", said JMIC President Philippe Fournier. "The work and energy that was invested by Mr. Chaillo demonstrates a level of commitment to the industry and to his country that should be an inspiration to us all."

Chaillo's study, which was conducted by Mexico's Federal Ministry of Tourism, found that the 197,400 meetings held in Mexico in 2010 involved 23 million participants and 24.2 million overnight guest stays, representing 18 percent of Mexico's total travel and tourism demand and generating direct spending of $18.1 billion into the national economy.

"Studies such as these demonstrate the broad scope of economic impacts resulting from the meetings industry, and go a long way to broadening perceptions of the value we bring to the overall economy," Fournier said.

JMIC was established in 1978 as a forum for the exchange of information and perspectives amongst international associations engaged in various aspects of the meetings industry. According to the council, it is now engaged in the process of "building better communications and linkages amongst member organizations" and advancing the industry's profile "along with a greater appreciation of the value the industry brings to the global economy." Its members include many of the major meetings associations in the United States and abroad, including Destination Marketing Association International (DMAI), Meeting Professionals International (MPI), the International Congress and Convention Association (ICCA), the Professional Convention Management Association (PCMA) and the Society of Incentive Travel Executives (Site).