By using MeetingMetrics with ROI, meeting professionals can now accurately demonstrate the financial success of their meetings. They can also show attendees that the time and effort expended to attend was worthwhile. Using a streamlined process, the MeetingMetrics online ROI application is the leading tool in the meeting industry that identifies the ultimate post-meeting business impacts and bottom-line results of an event. "The learning curve is short, generally a single meeting; but the long-term gains can be invaluable,” observed Ira Kerns, Managing Director of GuideStar Research and developer of MeetingMetrics.The ROI service determines the net profit or loss of an event, as well as the average financial value for individual attendees. In assessing event ROI, meeting professionals gain information to rationalize their meeting investments and to demonstrate achievement of financial objectives. By assessing ROI at the participant level, they will gain information to help promote and justify attendance at future events. “Meeting Measurement and ROI have to be more than just buzz words,” said PCMA President and CEO Deborah Sexton. “At PCMA, we believe that meetings professionals must make strategic contributions to their organizations, whether that means more accurately measuring meetings or serving up the tools to better measure organizational success.”MeetingMetrics’ online ROI service is endorsed by the ROI Institute and adheres to the meeting measurement methods, standards and report formats of the Institute. The ROI Institute works closely with MeetingMetrics to promote and accelerate the use of meeting ROI throughout the meeting industry.“This application will empower meeting professionals by providing them information that will assist them in improving their meetings and events,” said Dr. Patti Phillips, President and CEO of the ROI Institute. “The functionality to measure and evaluate a meeting or event in this way simplifies the data collection process, providing meeting professionals with a tool they can immediately adapt to their specific events.”The online ROI service shares the same easy, intuitive interface as the other MeetingMetrics surveys with measurement and meeting intelligence built into the system, and a comprehensive point-and-click ROI reporting interface.