The exhibitions and events industry has launched the next phase of its national public relations effort by introducing the “Exhibitions Mean Business” campaign, the International Association of Exhibitions and Events (IAEE) announced this week.
Established in 2011, IAEE’s PR campaign — the largest in its 86-year history — was created to unify the exhibitions and events industry and advocate the long-term benefits of face-to-face connections to business growth and development. Now with more than 80 industry sponsors, the campaign commences a new chapter with the launch of Exhibitions Mean Business, the goal of which will be educating and informing media and other business influencers about the power of face-to-face events.
Part of Exhibitions Mean Business is the inaugural “Exhibitions Day,” an industry-wide effort to engage policymakers on Capitol Hill and help them to understand the impact of regulatory decisions, such as visa regulations and government travel restrictions, on the exhibitions and events industry. The event will take place June 16-17 in Washington, D.C.
“It is incredibly important that we continue to advocate on behalf of the exhibitions and events industry, and the evolution of our campaign is reflective of that,” IAEE Chairperson Skip Cox said in a statement. “Exhibitions Mean Business represents this focus and dedication because we understand our efforts impact not only the thousands of individuals who make up our sector, but also the millions of businesses and community members who rely on exhibitions and events to help them conduct business and make a living.”
For more information about Exhibitions Mean Business, visit the campaign’s website.
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