Maritz Travel: Experient to Handle Associations, Trade Shows

Maritz Travel, which acquired event management firm Experient in April, has re-aligned the two brands' sales and operations teams to facilitate better, more targeted customer service, it announced last week.

As originally planned with the acquisition of Experient, the Experient brand going forward will focus on association, trade show and government business. The Maritz Travel brand, meanwhile, will focus on corporate business. Effective today, therefore, Experient's corporate-focused sales and operations teams will report and operate through the Maritz Travel brand.

"This provides a clear and distinct focus for each of our brands, and creates a higher degree of targeted relevance and value to our clients and industry partners," said Maritz Travel President David Peckinpaugh. "These changes will have absolutely no impact on our clients, as they will continue to work with and be serviced by the exact teams as before this alignment, which was our promise at the time of the acquisition … This alignment focuses our market talent and sharpens our brand clarity as we expand to meet the range of services — both full and select — demanded by current and new clients."

To complete its new alignment, Maritz Travel also has announced changes in leadership — starting with Rick Binford, president of the Event Management Services (EM) division of Experient, who has decided to "pursue other opportunities outside of the company."

"I want to personally thank Rick for his many years of service and leadership," Peckinpaugh said. "He helped start and build the ESN (Experient Sales Network), was instrumental in taking our marketing efforts to a new level and helped the EM division through the very difficult years of 2009-2010 among many other key accomplishments. We sincerely thank Rick for his efforts and dedication over the years."

Experient's EM division will now be led by Michael Guerriero, formerly CFO for Experient. Shawn Pierce will continue to lead Experient's Registration and Housing Services division.